About
Jabara Business

WHAT IS JABARA?

「じゃばら」ってなに？

Jabara is a type of citrus fruit similar to yuzu, sudachi, and kabosu. Found natively only in Kitayama Village, it is also called the "phantom citrus" due to its rarity and limited production. The name "jabara" originates from a phrase in Japanese meaning "to dispel evil spirits" and it has been consumed since ancient times in Kitayama Village for its auspiciousness. Jabara has a relatively high sugar content, resulting in a unique flavor profile that combines bitterness, sourness and sweetness. Once you try it, you will surely be back for more.

Additionally, unlike other common citrus fruits, jabara is cultivated without using any pesticides during the three months before harvest. It consistently meets national standards and passes residual pesticide tests conducted by third-party institutions. Recently, there has been media coverage that a component abundant in jabara called narirutin, a type of flavonoid, may help alleviate symptoms of hay fever. Jabara has contributed greatly to Kitayama Village's revitalization and has developed into a major industry for the village.

Our Jabara Business

01.Production of Jabara (Management and Operation of Citrus Groves): Using jabara produced in village-operated groves and groves of the Jabara Production Cooperative. There are approximately 8 hectares of jabara groves throughout the village.

02.Product Development, Processing, and Manufacturing: We manufacture and sell over 30 types of jabara products. Additionally, to develop new products, we have established a product planning department and constructed a new processing plant in November 2023.

We develop products that showcase the functionality and nutrients of jabara, as well as other locally produced specialties. We also welcome companies interested in OEM production at the new processing plant, development of collaboration products using jabara, and business partnerships for promotional products.development of collaboration products using jabara, and business partnerships for promotional products, etc.

03.Ecommerce Operations: We manage and operate the official website "Jabara Village". We also sell jabara products on various online marketplaces including Rakuten and the direct from farm ecommerce website "Kei-chan Market"

On the "Jabara Village" website, we specialize in selling jabara products, including fresh jabara during the harvest season.

At "Kei-chan Market," we offer delicious ingredients carefully selected and shipped directly from the Kishu and Kumano regions.

04.Supply of Products and Raw Materials to Retailers, Restaurants, and Corporations: We supply products to various restaurants, supermarkets, highway rest stops and department stores nationwide, as well as providing jabara to manufacturers as raw ingredients.

We welcome inquiries from small and large retailers looking to sell jabara products.

05.Collaborations with universities and medical institutions to contribute to research and analysis of jabara: We collaborate with universities to conduct research and analysis on the functional components of jabara. A research paper demonstrating the effectiveness of jabara on type I allergies has been published based on clinical trials conducted in such collaborations with universities.

Additionally, we regularly conduct surveys, and results have shown that approximately half of the respondents experienced relief from hay fever symptoms.

By continuing to conduct such surveys, we are able to gather more data from a wider range of people, enhancing the credibility of the results.
The repeated administration of surveys allows us to gather more opinions from a wider range of people, thereby enhancing the credibility of the data.

PRODUCTS

じゃばら商品

About Narirutin

Jabara contains vitamins A and C, and also high amounts of carotene. It also contains plenty of narirutin, a flavonoid (vitamin P group) also found in red wine that has recently garnered attention.

Narirutin is significantly more abundant in jabara compared to other citrus fruits, with concentrations six times higher than in yuzu and 27 times higher than in kabosu. Its effect on relieving allergy symptoms, especially in type I allergies, is highly anticipated.

Worldwide, citrus fruits containing a single specialized component like this are rare, which is why "Kitayama Village's Jabara" is attracting attention nationwide.

Jabara contains vitamins A and C, and also high amounts of carotene. It also contains plenty of narirutin, a flavonoid (vitamin P group) also found in red wine that has recently garnered attention.

Worldwide, citrus fruits containing a single specialized component like this are rare, which is why "Kitayama Village's Jabara" is attracting attention nationwide.

Narirutin Content
(μg/100mg dry weight)

Factory

In-House Processing Plant

Jabarise Kitayama Co.,Ltd operates a factory in Kitayama Village to manufacture in-house products using jabara and conducts a variety of product planning, product development, and manufacturing activities. We also offer support for product development through OEM, so please feel free to contact us if you are interested in finding out more.